Transportation Demand Management

Sustainable methods of transport are ways of getting from place-to-place with little or no effect on the environment, such as transit, carpooling, walking and cycling.

Transportation Demand Management (TDM) policies and programs influence how people choose to travel. It aims to reduce single-occupant vehicle trips (vehicles carrying only one person) by encouraging more sustainable forms of transportation.

Transportation Demand Management:

• Can lower the amount of vehicles on our roads and help improve air quality.
• Promotes more choice and accessibility for users, saving time and money.
• Supports better health and fitness.

Why Do We Need TDM in Peel?

We can all save money.

It costs millions of taxpayer dollars for new roads, wider roads and better transit.

We can reduce traffic congestion.

• Right now, Peel's population is over 1 million people. This number is expected to grow to over 1.6 million residents by 2031.
• There were 609,000 jobs in Peel in 2006. This number is expected to increase to 870,000 jobs by 2031.
• Peel Region's morning peak trips could increase by 53% in the next 20 year

Peel Region's TDM Approach

We know we can't build our way out of traffic congestion.

Instead, through ROPA 16 (Regional Official Plan Amendment 16) and ROPA 22 (Regional Official Plan Amendment 22), we have amended the Peel Region Official Plan to include TDM policies and programs to:

• Increase the travel options available in Peel.
• Manage travel demand.
• Reduce traffic congestion.

Learn about the Transportation Tomorrow Survey and the Cordon Count Program, two (2) initiatives taking place in Peel.

Transportation Management Associations (TMAs) implement TDM initiatives in the GTA and Hamilton.

TDM in the Sustainable Transportation Strategy

The Sustainable Transportation Strategy (STS), approved by Regional Council in February 2018, sets a goal of a 50% sustainable mode share by 2041. In order to achieve this goal, the STS and its accompanying five-year TDM and active transportation (AT) implementation plans propose numerous policies, programs and actions that chart a course towards a more sustainable future.

The STS and its TDM Implementation Plan outline short- and long-term actions that will make it easier for Peel residents to take fewer solo trips by car, such as:

• Targeted carpool promotion, and implementation of new carpool lots,
• Testing alternative transit services,
• Undertaking a feasibility study on satellite workplaces, and developing a teleworking toolkit
• Implementing guidelines related to TDM for new developments

Peel Region's TDM Research

Now is the time to make traffic move faster and better.

The Region implemented the first large scale employer individualized marketing (IM) campaign in the Greater Toronto and Hamilton Area (GTHA) that will be better able to tailor future IM campaigns and assure significant vehicle trip reductions.

• Region of Peel and its partner organizations to develop the skills necessary to implement an effective IM campaigns at diverse employment sites.
• Products, tools, skills, and methods developed and learned in phases one and two will be used to establish a long-term regional IM program.

We need to look at new ways to lessen the demand on our roads, especially during rush hours when roads and transit are being pushed to the limit.

Presentation:
Employer Individualized Marketing Summary Presentation 2012 (PDF)

Employer Individualized Marketing Training Manual

The Region of Peel developed training manual to showcase how Transportation Management Association's (TMA), employers and/or municipalities can develop and implement an effective Employer Individualized Marketing (EIM) campaign. This manual outlines the methodology behind the EIM process, provides details to execute this type of behaviour change intervention, and acts as a resource for future implementation.

The skills and lessons learned are here to be shared with any organization that is looking to implement an innovative and successful TDM strategy with proven trip reduction results.

Training Manual:
Employer Individualized Marketing Training Manual 2012 (PDF)

More Information

To learn more about the Transportation Demand Management, please contact:

• Judy Yack
  Transportation Demand Management Analyst
  Region of Peel
  Phone: 905-791-7800 ext. 4553
  E-mail Judy Yack
• Mailing Address:
  Region of Peel
  10 Peel Centre Dr., Suite B, 4th Floor
  Brampton, ON L6T 4B9