Peel wins Municipal Waste Association's bronze award
BRAMPTON, ON (June 3, 2024) – Peel Region's organics waste campaign recently won the Municipal Waste Association's bronze award for Promotion and Education (P&E) in the Campaign category for large municipalities, which recognizes a waste management promotion and education campaign that uses various communication tools to inform, educate and motivate residents.
Informed by valuable program metrics and the use of digital and print media and targeted neighbourhood engagement, Peel's campaign addressed barriers that residents face in using the organics bin and shared easy tips on how to overcome them. The campaign was delivered during the summer, when hotter weather tends to dissuade residents from using their green bins.
Over one third of Peel's garbage contains organics that can be recovered, but instead are going to landfill which release greenhouse gases into the environment.
For more information on how to participate in the mandatory organics waste collection program and check acceptable items, visit peelregion.ca/waste/organics
This is exciting news and I would like to congratulate our team for doing such a wonderful job with the organics campaign. The goal of the campaign was to address the barriers that residents face and encourage them to properly participate in the green bin program. This is important work because it aligns with Peel’s overarching long-term goal of diverting 75% of its waste from landfill by 2034.
Norman Lee, Director - Waste Management, Peel Region
Media contact
Sangeeta Sundaresan
Communications Specialist,
Peel Region
About Peel Region
In 2024, Peel Region marks its 50th anniversary. Peel Region works with residents and partners to create a healthy, safe, and connected Community for Life for approximately 1.5 million people and over 200,000 businesses in Brampton, Mississauga and Caledon. Peel's services touch the lives of residents every day. For more information explore peelregion.ca and follow us on X @regionofpeel and Instagram @peelregion.ca.
On December 13, 2023, the Ontario government announced that Peel Region will not be dissolved, and that Bill 112 legislation will be updated to reflect service delivery in Peel. Services for residents and businesses will continue without interruption. For updates and more information, visit Peel's transition page.