ALUS Peel Pilot receives grant from Coca-Cola to support watershed health across Canada

BRAMPTON, ON (Dec. 3, 2024) – Peel Region and its partners have received a grant from The Coca-Cola Company in Canada to support initiatives that protect key watersheds, including the Credit and Humber Rivers.  

This funding will be implemented through the ALUS Peel Pilot, which assists farmers in Peel in voluntarily addressing environmental opportunities to protect habitat, soil, and water quality through community-led, nature-based solutions.  Through projects such as tree planting, wetland restoration, soil erosion control, and livestock fencing, the ALUS Peel Pilot program strengthens farm sustainability while providing critical ecosystem services, including flood mitigation and carbon capture.

The grant will help provide annual payments to Peel farmers who undertake an ALUS Peel Pilot project, recognizing their voluntary stewardship efforts and the retirement of sensitive agricultural lands.

Since 2004, farmers in Peel have implemented over $4.7 million worth of environmental farm projects in collaboration with Peel Region, Credit Valley Conservation (CVC), and Toronto and Region Conservation Authority (TRCA) through the Peel Rural Water Quality Program. The ALUS Peel Pilot expands this legacy by introducing the ALUS model to further increase resources available for long-term environmental stewardship projects.

ALUS Canada, a charitable organization that helps farmers and ranchers develop nature-based solutions on their land, has been selected by The Coca Cola Company in Canada to receive a $162,500 grant to strengthen watershed health initiatives in communities where the company operates. In addition to Peel, the funding will support ALUS programs in Rocky View, Alberta, and Laurentides, Quebec, helping implement long-term environmental projects that improve water quality, build climate resilience, and enhance biodiversity.  

Quotations  

“Addressing climate change requires collective effort. Working in partnership with organizations that share our vision helps us advance initiatives that support environmental stewardship and promote long-term sustainability. Together, we aim to make a significant contribution to the future of our planet.”  

Kealy Dedman, Commissioner of Public Works, Peel Region

Media contact 

Samantha Mastantuono
Communications Specialist 
Peel Region