Bringing Peel’s brand to life
This guide features the building blocks of the Peel Region brand. Use it to get tools and advice on how to implement our brand with clarity and consistency.
01Peel at a glance
A mix of bustling urban centres, charming villages, and rural lands.
02We are Peel Region
What we do, our vision, mission, values and services.
03Visual brand elements
Logo and usage, typography, colours, and white space. Regional coat of arms and crest applications.
Photography style, help choosing photos, and taking offical portraits.
Types of videos, videography style, and voiceovers.
06The Peel Brand in action
People of Peel stories, branded layouts and templates. Iconography, newsletters, vehicles, and signage.
07Internal support materials
Resources that help you apply the Peel Region brand to your everyday work.
Design guidelines and specifications for the development of Peel region digital products.
00The people of Peel
**To be temporarily removed**
An overview of the people who live in Peel and our target segments.
Working with you
As Peel Region continues to grow into a diverse, inclusive, and accessible community, so does our brand.
Our Brand Book guides us on how to implement our refreshed brand and ensures our focus is on the people and our community.
We've gathered creative design elements and genuine, meaningful moments into the Brand Book. Together these elements define a unified look, feel, and tone that can be recognized, and trusted.