Peel Region launches free program for prenatal and parenting text messaging service
BRAMPTON, ON (Mar. 23, 2026) – Peel Region has partnered with SmartParent, a Canadian prenatal and parenting program, to launch a free text messaging service to Peel families.
The pilot program will run for one year beginning in March 2026. The service offers a simple, accessible option for receiving reliable pregnancy and early parenthood information. Peel Public Health is one of the first public health units in Ontario to offer this innovative program.
Expectant families in Peel will receive timely, evidence-based messages (up to 3 per week) during pregnancy and through their baby's first year to support a safe, healthy pregnancy and positive parenting experience. This initiative will provide families with access to critical health information and resources tailored to their journey.
SmartParent provides Canadian pregnancy and parenting information that was developed by maternal and child health experts. It is endorsed by the Society of Obstetricians and Gynaecologists of Canada and the Canadian Pediatric Society. Peel families can feel confident that the information they receive is trustworthy and accurate.
Interested residents can enroll in the program by visiting SmartParent or texting PEEL to 12323.
Peel Public Health is thrilled to partner with SmartParent to provide parents with reliable, important information during pregnancy and baby’s first year. Pregnancy and early parenting can be overwhelming, and Peel families who subscribe to this service can feel confident that they are receiving the trustworthy information they need for a healthy pregnancy and first year.
Dr. Nicholas Brandon, Acting Medical Officer of Health, Peel Region
Peel Region’s partnership with SmartParent demonstrates our commitment to practicing effective public health and providing our residents with evidence-based information to support and improve their overall health and well-being. This service will be accessible and trustworthy and is going to give families the peace of mind they need during pregnancy and early parenting.
Nancy Polsinelli, Commissioner of Health Services, Peel Region
About Peel Region
Peel Region works with residents and partners to create a healthy, safe, and connected Community for Life for approximately 1.6 million people and over 200,000 businesses in Brampton, Mississauga, and Caledon. Peel’s services touch the lives of residents every day. For more information explore peelregion.ca and follow us on X @regionofpeel and Instagram @peelregion.ca.
Media contact
Lindsay Smith
Communication Specialist
Peel Region